Dr. Lerzan Aksoy, Dean and Professor of Marketing at Fordham University’s Gabelli School of Business, shares her experiences as a global nomad and the impact it has had on her worldview. She emphasizes the importance of being open to new experiences, doing the best with what you have, and valuing the people you work with. Dr. Aksoy also discusses her book, The Wallet Allocation Rule, which explores the link between customer loyalty and business growth. She encourages listeners to prioritize relationships and understand that happiness and success are only possible through connections with others.

Key Takeaways:

•  Be open to new experiences and ideas
•  Do the best with what you have
•  Value the people you work with
•  Happiness and success are only possible through connections with others

0:00 Introduction and Background

6:08 The Impact of Global Experiences

11:18  Falling in Love with Marketing and Academia

15:25 Inspiration and Values

32:09  Living in the Moment and Valuing Relationships

About our guest:

Dr. Lerzan Aksoy, Ph.D. is Dean, and Professor of Marketing at Fordham University’s Gabelli School of Business. From 2015 to 2022 she served as Associate Dean of Undergraduate Studies and Strategic Initiatives. She is the 2022 recipient of the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service. Dean Aksoy’s scholarship focuses on customer loyalty and she has co- authored and co-edited 5 books, one of which is the NY Times bestseller The Wallet Allocation Rule. She currently serves on the Academic Council of the AMA (American Marketing Association) which oversees the academic programming of the association. Dr. Aksoy is a global nomad having lived in over 10 countries growing up, is a Fulbright scholar and received her PhD in marketing from the Kenan-Flagler Business School, University of North Carolina – Chapel Hill.