Van Adams, a seasoned sports marketer and entrepreneur, opens up about her dynamic journey in the sports industry. She reflects on her early career, her deep passion for sports marketing, and the unique challenges she faced as a woman of color. Van highlights the significance of knowing your strengths, staying intellectually curious, and not hesitating to seek help when needed. She also shares the invaluable leadership lessons she’s gleaned from her experiences in sports, emphasizing the role of mentorship and personal growth. Looking ahead, Van talks about her ambitions to start her own business and the resilience and tenacity required to thrive in the ever-evolving world of sports marketing and management. Van discusses the benefits of remote work, stressing the importance of trusting employees to produce high-quality work. Drawing from her experiences with virtual work since 9/11, she underscores the need for self-awareness and understanding your own work style. Additionally, Van highlights her commitment to creating opportunities for women in sports through initiatives like Gathering on the Greens and Birdies for Business. Her advice for aspiring leaders? Focus on your goals, continuously develop your skills, and be ready to seize the opportunities that come your way.

00:00  Introduction and Background

06:30 Early Career Experiences and Challenges

27:53 The Benefits of Remote Work and Trusting Employees

35:02 Creating Opportunities and Spaces for Women in Sports

42:27  Prioritizing Goals and Developing Skills for Leadership